THE BRIEF
The CW formed in 2006 when The WB and UPN merged. Troika Design Group was awarded the high-profile assignment of creating the visual brand for The CW Television Network. Troika hired Andrea to help to create the CW logo.
THE OBJECTIVE
Andrea’s objective was to create a logo for a new TV network intended to appeal to people ranging in age from 18 to 34-years-old, designed specifically to be conducive to animation and motion.
Logo design

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