THE BRIEF
CUST is an iPhone app that lets you order a custom shirt on a fly.  Pick and choose from over 250 fabrics, 20 personalized options, add a monogram if you wish and follow its production from pattern makers cutting a fabric, finished product being packaged, shipped oversees and delivered to your doorstep.
THE OBJECTIVE
The intention was to create a simple, intuitive and fun way to order a custom shirt and overshadow the feelings that come along with ordering in a real life = lengthy, time-consuming, difficult… The visual transparency into each step of the shirt making, shipping and delivering to the door step is so entertaining, you want to do it again!
Concepting
Branding
UX/UI design

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